SHOWPAD
Company-wide brand refresh:
design + positioning
Reach 2019
Led Keynote with Melissa Hartwig Urban Founder, Whole30
Reach 2020 - Virtual Due to Covid19
Conceptualized, Branded, and orchestrated - G2’s first‘on demand’ virtual conference with Over 150 sessions from leaders across the world
access to sessions still available at reach.g2.com
Pronoun Project-
Launched a tool to further share G2’s ethos on human equality with the ability to create and download a pronoun badge to help promote a workplace where EVERYONE is respected
company.g2.com/pronoun-project
G2’s Peak values
created a format to Highlight and support public figures that represent internal G2 values
Reimagine Sell.g2.com
Overhauled the experience and site architecture of G2’s marketing site to better tell G2’s brand story and product offering —— Increasing conversion by 800x
HubSpot Customer Story
produced a customer story to better tell g2’s narrative of the “Crisis of Trust”
sell.g2.com/hubspot
IBM Customer Story
produced a customer story to better tell g2’s narrative of “Getting the Truth”
sell.g2.com/ibm (pw: ibm)
MVP on MVP - G2 Brand Campaign
Conceptualized and actualized (during covid) a brand campaign to highlight both sides of the G2 customer story - individuals who buy software and the companies that sell it.
Every Most Valuable Person has a Most Valuable Product
sell.g2.com/mvp
Ran “commenting Play” on Linkedin - garnering 500+ comments on a singular post
